Email designed to get users to upgrade from Office Freemium to Office 365. Many users do not understand the benefits and this email laid it out quickly.

This email introduces IT leads to the powerful features of Enterprise-level Office 365 and provides an email for them to send out to their internal users.

Office 365 emails use responsive design. This means the copy needs to flow and read well in traditional and mobile views. PMs needed to be convinced that “less is more” but the results paid off.

Bing Rewards customers look forward to earning valuable coupons in exchange for using Microsoft Bing. This email worked very well during the holiday season.

Introducing new flyers to Virgin America’s great features and benefits.

This is a top-of-the-funnel partner email introducing new moms to Shutterfly. Once they set up their free account, Shutterfly could begin marketing to the prospects via a Welcome series and weekly offers.

November 1st is the busiest photo upload day of the year and Halloween-themed photo books are a big hit. This offer promotes both mobile and online options to quickly create a book.

A more streamlined message for subscribers to renew their membership before it lapses. Many users do not take advantage of all the benefits of Office 365.

David’s Bridal is one of Shutterfly’s largest and most successful business partners. This mobile-view email introduced brides to their photo book offer and showed them how easy it is to upgrade their book if they prefer another size.

Microsoft Word has so many powerful features that Outlook.com users are typically not aware of. This email series was designed to engage users and encourage them to subscribe to Office 365.

This email encourages Office 365 users who have not downloaded the corresponding mobile apps yet. The goal was to drive cross-device usage and show users that they can start a document on one device and edit it on the go with the mobile apps.

Baby’s first birthday is a big milestone. This email follows up with new moms who joined the Shutterfly family toward the end of their pregnancies.

Sway is a relatively new app that many Office users are unfamiliar with. It’s a powerful, simple tool for creating online blogs, reports and newsletters. This email shows users who have tried the app at least once how to use the features to drive usage.

New moms take tons of photos, but often have the impression that creating photo products is time consuming. This email shows simple, but meaningful products they can make with their $20 coupon.

A fun email engaging customers on a wintery, three-day weekend. February is a typically slow month and this email successfully drove incremental revenue.

Cute babies, great designs, easy to make. What’s not to love? This email over-performed.

One of the key benefits of an Office 365 family plan is the five-user offer, but many subscribers never add friends or family. This email was a friendly reminder to take advantage of their plan. The more users on a plan, the less likely the primary subscriber will choose to cancel or not renew.